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烟台logo设计:“无创意不青春”,站在165米高的大烟囱下谈设计是一种怎样的体验

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烟台logo设计:“无创意不青春”,站在165米高的大烟囱下谈设计是一种怎样的体验

发布日期:2017-09-01 作者: 点击:

烟台logo设计智胜彩票师说,设计真正的强大在于设计的消失,因为它会像水、阳光、空气一样,融入我们的日常。


烟台logo设计


CANGUANGUO2010NIANSHANGHAISHIBOHUIDERENYIDINGBUHUIWANGJIZUOLUOYUPUXIYUANQUNEIDECHENGSHIWEILAIGUAN。TADEQIDUTEBUJINZAIYUTASHIYOUYUANSHINANFADIANCHANGGAIJIANERLAI,GENGZAIYUQIDINGBUSONGLIZHEYIGENGAO165MIDEDAYANCONG,TONGGUOYANCONGSHANGDELEDGUANGBIAOXIANSHI,YIWANGBIANKEZHIXIAOTIANQIDEYINQINGLENGNUAN。

   

RUJIN,ZHEILIYIJINGGAIZAOCHENGWEISHANGHAIDANGDAIYISHUBOWUGUAN,DAOCHUCHONGMANZHECHUANGYISHEJIDEQIXI。ZHANZAIZHEIGEDIFANG,JIUKEYILINGLVEDAOSHANGHAICONGGONGYEDAOXINXISHIDAIDECHENGSHIBIANQIAN。ZAIZHEIYANGYIGEYOUZHETESHUYIYIDEJIANZHULIMIAN,BENSHENJIUJIYISHUCHUANGZUOZHEDAILAIWUXIANDECHUANGYI。

   

智胜彩票“LIZUSHANGHAISHEJIZHIDOU,HUIJUQINGNIANCHUANGZAOLILIANG”DE2017NIAN“CHUANGYIHUI”XILIEPINPAIHUODONGRIQIANLAKAIWEIMU。ZUOWEIPINPAIXILIEHUODONGZHIYI,DIYIQIDE“PINGXINGYUZHOU”SHANGHAISHIQINGNIANCHUANGYIFENXIANGJI,ZAIZHEIGELISHIHEWEILAIJIAOZHIDEDIFANGSHANGYAN。


LIANJIEDAORENNEIXINDESHEJICAISHIHAOSHEJI


智胜彩票SHOUCHANG“PINGXINGYUZHOU”SHANG,SHANGHAISHICHUANGYIRENCAIXIEHUIFUHUIZHANG、MUMASHEJICHUANGSHIREN、HUADONGLIGONGDAXUEYISHUSHEJIYUCHUANMEIXUEYUANFUYUANZHANGDINGWEI,YIJISHANGHAISHICHUANGYIRENCAIXIEHUILISHI、SHANGQIJITUANCHENGYONGCHEGONGSIJISHUZHONGXINSHEJIBUZONGJIANSHAOJINGFENGLIANGWEIQINGNIANCHUANGYISHEJILINGJUNRENWUDENGTAIJIANGSHU。

   

DINGWEIYI《FANGDADESHEJI》WEIZHUTIJINXINGLEFENXIANG,XIANGXICHANSHULETASUOTICHUDE“SILIANRONGHE、BABUCHUANGXIN”FAZE,YIJI“SHEJILIXIAN”DENGCHUANGXINMOSHI。ZHEIXIEGUANDIANDOUYUSHIDAIBEIJINGJINJINQIHE,BINGQIEZAISUIZHESHEHUIDEFAZHANBUDUANGAILIANG,WEIXINSHIDAISHEJISHIDESIWEIHELINIANTIGONGLEQUANXINDEFANGXIANG。


烟台影视制作


智胜彩票ZUIJINJINIAN,IPCHENGWEIZUIHUODEGAINIANZHIYI,IPZAIWOMENSHENGHUOHUOZHESHEJIZHONGCHONGDANGYIGESHENMEYANGDEJIAOSE?JIYUIPDECHUANGYI,SHEJISHANGXUYAOZHUYISHENME?DINGWEIRENWEIIPLEIDECHANPIN,BAOHANYANSHENGPINZHEIJINIANDEDAFAZHANYUJIGEDADEZHUANBIANJINMIXIANGLIAN,YIFANGMIAN,WOMENYIJINGCONGWUZHIXIAOFEIKAISHIZHUANXIANGWENHUAXIAOFEI;LINGYIFANGMIAN,KAISHICONGGUANZHUGONGNENGKAISHIZHUANXIANGGUANZHUQINGGAN。ZHEIYANGYIGEDADEBIANHUASHIYIGEZHONGYAODESHIJIANJIEDIAN。IPWUCHUBUZAI,YIGERENSHIYIGEIP,YIGEHAODEJINGGUANSHIYIGEIP,YIGEYINGSHIJUYESHIYIGEIP,YIDUANLISHIYESHIYIGEIP。DINGWEIRENWEI,ZAISHEJISHANGYAOBAIPJINXINGCHOUQUHEZAIXIAN,TONGSHIYOUYAOGENYIXIEYOUJIAZHIDECHANPINJINXINGFUZHE,SUOYICONGIPNEIHANDETILIANDAOCHANPINDECHANSHENG,ZAIDAOZHENGGEHOUXUDECHUANBO,YAOXINGCHENGYIGEBIHUAN,CAIHUIYOUXITONGDEJIAZHI。

   

“ZHONGGUODEQICHEMENGHENJIUWOMENDOUYIZHIZAIZUOMENG,ZHIQIANSHIKONGXIANGDEMENG,DANZHEIJINIANLAIWOMENKEYIZIXINDISHUO,ZHONGGUODEQICHESHEJIMENGQISHIYIJINGBUZAIYAOYUAN,GENWOMENPUTONGDEXIAOFEIZHEYUELAIYUEJIEJIN,ZHEIYESHIWOMENCONGYEZHEGANDAOFEICHANGJIAOAOHEZIHAODEDIFANG。”SHAOJINGFENGYI《TIYANZHONGSUSHEJI》WEITI,LIZUYUQUANQIUSHIYE,DUIQICHEWEILAIFAZHANFANGXIANGTICHULEZIJIDEKANFA。SUIZHEQICHEXINGYEJINGZHENGRIYIJILIE,ZIZHUPINPAIRUHEBEIXIAOFEIZHEXUNSURENSHIHEJIZHU,SHIHENDUOSHEJISHIHEQIYEZHENGZAIMIANLINDEJUDANANTI。


烟台品牌打造


XIANZAISHEJIJIEDOULIUXINGSHEJIBIXUYIRENWEIBEN,HUIGUIDAORENNEIXINDEBENZHI,YOUJUHUAJIAO“LIANJIEDAORENNEIXINDESHEJICAISHIHAOSHEJI”。SHAOJINGFENGSHUO,RUHEZHUAZHUNEIXINSUQIUSHISHEJISHIDEBIBEIGONGNENG,ZHUABUZHUSUQIU,CHANPINSHIMAIBUCHUQUDE。DANYAOZHUAZHUSUQIUQISHIFEICHANGNAN。“YIQICHEWEILI,WOMENDEQUNTIFEICHANGDA,ZHONGGUODIYULIAOKUO,JINGJIFAZHANYOUBUJUNHENG;LINGWAI,RENDEGANZHIYESHIBUYIYANGDE,YIKUANCHEXINGQISHIHENNANFUGAIZHEIMEDADERENQUN,TONGCHANGHUIYOUHENDUOKUANCHEXING。”DANWEISHENMEYOUDECHEXINGXIAOFEILIANGTEBIEDA?YOUDECHEXINGWOMENDINGWEITASHINIANQINGRENXUQIUDECHEZI,DANNIHUIFAXIAN,NIANQINGRENDEBABAMAMAYEZAIKAIZHEIGECHEZI,ZHEIGESHIHOUSUQIUSHANGSHIKUODALE。“WOMENZHIYEDEQICHESHEJISHIZUIDADESUQIUSHIYAOBAXIAOFEIZHEDESHENMEISUQIUJINKENENGDEKUODA。NANREN、NVREN、LAONIANRENHENIANQINGRENDOUNENGGOUXIHUANDECHEZI,SHIWOMENZUIDADEMENGXIANG。”  


“RUGUOBUPAOLIANGDEHUA,RENHEYIGEQICHEPINPAIDOUHENNANSHENGCUNXIAQU。ZUOWEIZHIYESHEJISHI,TABUSHIYISHUJIA,YISHUJIAWOYIFUHUAMAICHUQUJIUKEYILE,QICHESHIDAPILIANGGONGYESHENGCHANDECHANPIN,BIXUFUHEGENGGUANGFANXIAOFEIRENQUNDESUQIU。”SHAOJINGFENGSHUO。


智胜彩票SHEJIZHENZHENGDEQIANGDAZAIYUSHEJIDEXIAOSHI


智胜彩票CONGZOUCHUDAXUEXIAOYUANDEMAOTOUXIAOHUO,DAORUJINSHEJILINGYUDEQINGNIANCAIJUN,XIANGDINGWEIHESHAOJINGFENGZHEIYANGDESHEJISHIYOUZHEZENYANGDEXINDETIHUI?

   

MIANDUITAIXIAGUANZHONGDEHAOQI,DINGWEIDAKAILE“HUAXIAZI”。TARENWEI,SHEJISHIZHIYESHENGYADEJINGHUAYOUJIGEGUANJIANJIEDIAN。SHOUXIAN,CONGDAXUEXIAOYUANZOUXIANGZHUANYESHEJIJIGOUSHI,MIANLINDEDIYIGEKUNJINGHEZHUANBIANSHIDUIJISHUHESHANGYEDELIJIE。“WOMENYIBANZAIYUANXIAOLIXUEDESHEJIJIANGJIUDESHIFANGFAHEBIAOXIANXING,DANSHANGYEDESHEJIHENZHONGYAODESHIZAIXIANZHIXIAXUNQIUFAZHANHETUPO,SUOYIYAOSHIYING‘DAIZHEJIAOLIAOTIAOWU’DESHEJI。”

智胜彩票   

DIERGEJIEDIANSHITUPOSHEJIZHEIGEGAINIANBENSHEN。WOMENZUODEBUJINSHIYOUXINGDESHEJI,GENGZHONGYAODESHIWUXINGHEXITONGDESHEJI。DINGWEISHUO,TASIKAOWENTIYOUSANGEGUANJIANCIHUOSANGEDICENGLUOJI:YOUXIAOQI、JUXIANXING、HUIDU,YOUQISHIYOUXIAOQI。“NIHUIFAXIANNIZUOYIGEZUOPIN,NIZUOYIGECHANPINYOUXIAOQIKENENGSHIYINIAN,NIZUOYIGEJIAJUYOUXIAOQIHUIZHANGYIXIE。YUESHIJISHUBIANHUAKUAIDEXINGYEYOUXIAOQIYUEDUAN。SUOYIHOULAISUIZHENIANLINGDEZENGZHANG,ZONGSHIXIWANGZUOYIXIENENGGOUZHANGQIFASHENGJIAZHIDEYIXIEZUOPIN,SUOYIHOULAIWOJIUTICHU‘SHEJILIXIAN’,LAITUIDONGSHEHUICHUANGXIN。”DINGWEISHUO,ZHEISHINIGUANZHUDESHIYIGEXITONGDESHEJI,HUOZHEYIGEGUANNIANDESHEJI,ZHEIGESHIHOUJIUHUICHANSHENGBIJIAOZHANGQIDEJIAZHI,SUOYIDIERGEZHUANBIANJIUSHICONGYOUXINGDAOWUXING。

智胜彩票   

智胜彩票DINGWEISHUO,DANGQIANTAZUOLEYIGEBIJIAOZHONGYAODESIKAOJIUSHICONGGETIDAOXITONGHESHENGTAI,YINWEIZHIYOUDANGGEGEJIEDIANCHUANLIANQILAISHI,TADEJIAZHICAINENGCHANSHENG。“SUOYIWOMENJINGCHANGJIANGPINGTAIDEJIAZHISHIZAIYUFUNENG、LIANJIE、SHENGTAI,ZHEISHIJINTIANSUOMIANLINDEDISANGETIAOZHAN。”

   

智胜彩票CONGJUXIANXINGDETIAOZHANDAOYOUXIAOXINGDETIAOZHAN,ZAIDAOSHENGTAIHELIANJIEDETIAOZHAN,ZHEIJIUSHIYIGESHEJISHIMIANLINDE“SANZHONGWENTI”。


RUJINWUHUABAMENDESHEJIGONGSIFEICHANGDUO,NAXIESHINENGGOUZHENZHENGSHENGCUNXIALAIBINGZHANGQIFAZHANDE?ZAILIANGWEISHEJISHIKANLAI,HAISHIYAOHUIGUIDAOYIGEWENTI,JIUSHIYAOJUJIAOJIAZHIDECHUANGZAO。

   

JIAZHIDECHUANGZAOYOUSHIYUANYUCHANYEHEXUQIUDEWAJUE。YIFANGMIANZAIYUCHUANTONGSHEJIJIGOULAIJINXINGZHULIUSHEJIFUWUHEPEIHE。LINGWAI,SHEJIZAIJINTIANYOUCHANSHENGLEHENDUOXINDEBIANHUA。SHOUXIAN,YIGEHENZHONGYAODEBIANHUASHI,YOUFUWUSHEJILAIJINXINGKUALINGYUCHUANLIANDESHEJIJIGOUJINTIANJUYOUFANGDADEJIAZHI。GUOQUSHEJIJIGOUDOUSHIANZHAOTIAOKUAI,BIRUYOUPINGMIAN、YOUCHANPIN、YOUJIAOHU,DANZHEIXIEDANCHUNDEFUWUDOUBUNENGJIANLIQIXITONGDEJIAZHI。YIFUWUSHEJIWEICHUANLIAN,ZHENGGESHANGYEMOSHIHEQUANLIUCHENGWEIYINDAOLAIJINXINGXIEZUO,ZHEIGELINGYUZAIJINTIANDEJIAZHIFEICHANGZHONGYAO。

智胜彩票   

智胜彩票QICI,ZAIMOUXIELINGYUZUODE“XIAOERMEI”DEGONGSI,BIRUZUOYIGECHANPINSHEJI,YOUDEJIGOUKENENGYOUHENDUODEREN,SHENZHIJIBAIREN,ZHEIYANGDEJIGOUZHENZHENGYOUXIUDESHEJISHIYEZHISHIQIZHONGDEYIBUFEN。MOUXIEZAIMOUGEXIFENLINGYU,HUOZHEDUICAIZHIYUNYONGDETEBIEHAO,DUIXIJIEBAWODETEBIEDAOWEI,ZHEIYILEISHEJISHIDEJIAZHIZAIJINTIANSHIBEIDIGUDE,DANTAMENQIAQIANENGGOUFAXIANZHENZHENGDONGRENDEXIJIE。SUOYIZAIHENGXIANGZONGXIANGLIANGGEWEIDUDOUYOUFAZHANDEKONGJIAN,ZHEIYESHIYIGEPUBIANDEQUSHI。


烟台商标设计


智胜彩票DUIYUSUOYOUDESHEJISHIERYAN,CHUANGYISHEJIYONGYUANHUISHIYITIAOCHONGMANBUQUEDINGXINGDEZHENGTU。ZHENGSHIBUQUEDINGXING,RANGCHUANGYISHEJIXIANDEGENGWEIZHENGUI。SHAOJINGFENGSHUO,ZAIZHIYEDESHEJIDAOLUSHANGYOUHENDUOTIAOZHAN,YOUDESHIHOUSHIWANJIANCHUANXINDE,BEITIAOZHANDESHIHOUNIYAOHUIQUBAJIANBACHULAIXUEHUIZIWOLIAOSHANG,RANHOUZHONGXINZAIZHAN。

智胜彩票   

智胜彩票ZAIDINGWEIKANLAI,SHEJIZHENZHENGDEQIANGDAZAIYUSHEJIDEXIAOSHI,YINWEITAHUIXIANGSHUI、YANGGUANG、KONGQIYIYANG,RONGRUWOMENDERICHANG。”ZHEIYESHIDINGWEIDUICHUANGYISHEJIFAZHANDEZUIGAOQIWANG。


智胜彩票PINGXINGYUZHOUCHANGDAONIANQINGRENZHIJIAN“PINGXINGDUIHUA”


智胜彩票LIANGWEISHEJISHIDUICHUANGYISHEJIDECHANSHIRANGXIANCHANGGUANZHONGDUISHEJIYOULEGENGSHENDELIJIE,TEBIESHITAIXIADENIANQINGSHEJISHIMENDUIWEILAIYOULEGENGMINGQUEDEFANGXIANG,ZHAODAOLEXINZHONGXIANGYAODEDAAN

   

智胜彩票TUANSHIWEISHUJIWANGYUSHUO,“CHUANGYIHUI”XILIEPINPAIJIUSHIYAOBINGCHI“WUCHUANGYI,BUQINGCHUN”DELINIAN,DAZAOSHANGHAIQINGNIANCHUANGYIDUIHUADEGAODUANPINGTAI,DAJIANSHANGHAIQINGNIANCHUANGYISHEJIYUQUANQIUDUIHUADEWUTAI。LIQIUZAIQUANSHIQINGNIANZHONGKAIZHANGELEINEIHANFENGFU、XINGSHIDUOYANGDEQINGNIANCHUANGYISHEJIJICHUANGYIWENHUAHUODONG,YIDUTEDEFANGSHIJIZHONGZHANSHISHANGHAIQINGNIANDECHUANGYILINIAN、CHUANGYIZUOPINYIJICHUANGYISHIJIAN,BINGTONGGUOJIJUXINGDEXUANCHUANTUIGUANGXIYINGUANGDAQINGNIANDEJIJICANYU,XINGCHENGGUIMOXIAOYING,TUIDONGSHANGHAIQINGNIANCHUANGYIDEJIJUYUPINPAIHUAYUNZUO,SHIZHICHENGWEISHANGHAIQINGNIANWENHUASHENGHUOZHONGBIAOZHIXINGDEQUNTIHUODONG。


智胜彩票“CHUANGYIHUI”PINPAIHUODONGYOUGONGQINGTUANSHANGHAISHIWEIYUANHUIHESHANGHAISHIJINGJIHEXINXIHUAWEIYUANHUIGONGTONGZHIDAO,YOUSHANGHAISHIQINGNIANCHUANGYIRENCAIXIEHUIHEPINPAIZHONGGUOJITUANYOUXIANGONGSIZHUBAN。CONG2011NIANKAISHI,“CHUANGYIHUI”MEINIANDOUHUIJUBANFENGFUDUOCAIDEHUODONG,QIZHONGZHUYAOBAOHANSHANGHAIQINGNIANCHUANGYIHUI、SHANGHAIQINGNIANCHUANGYIRIHESHANGHAIQINGNIANCHUANGYIZHANSANDAHUODONGBANKUAI。KEYISHUO,“CHUANGYIHUI”PINPAIHUODONGZHANGXIANLEGONGQINGTUANSHANGHAISHIWEIHESHANGHAISHIJINGJIHEXINXIHUAWEIYUANHUIZHENGQUEYINDAOQINGNIANJIAZHIGUANDEZERENGANYUSHIMINGGAN。

   

智胜彩票ZHEIYICIDE“PINGXINGYUZHOU”GENGSHIZAISHANGHAIJIJIDAZAOQUANQIUZHUOYUECHENGSHIDEHONGWEILANTUXIA,CONGZHONGGUOZHIZAODAOZHONGGUOCHUANGZAOFEIYUEDEGUOCHENGZHONG,WEISHANGHAIDEQINGNIANCHUANGYIRENCAIWEIRAOCHENGSHIWEILAIFAZHANDAJIANDEJIAOLIUPINGTAI。“PINGXINGYUZHOU”ZUOWEIQIANSUOWEIYOUDEQINGNIANZHUTIFENXIANGYUCHUANBOJIAOLIUHUODONG,SHIYIGEJINIANQINGRENFENXIANGCHUANGYISIXIANG,ZHISHIYUDUTERENSHENGTIYANDEGUANGKUOKONGJIAN。


烟台品牌视觉设计

智胜彩票   

ZHIDEZHUYIDESHI,BUTONGYUPUTONGDEYANJIANGHUODONG,TASHOUCICHANGDAONIANQINGRENZHIJIAN“PINGXINGDUIHUA”DELINIAN,YIBUYANGSHI,BUFUSHI,PINGXINGERXINGDEZITAIJINXINGJIABINYUQINGNIANTINGZHONGZHIJIANDEJIAOLIUYUHUDONG。  


智胜彩票“PINGXINGYUZHOU”HEXINZONGZHIJIUSHIXINQINGNIAN——KANMINGXINGMINGRENJIABINRUHEQUANSHIXINQINGNIANCHUANGYIJINGSHEN;XINGUANDIAN——TINGDANGDAIQINGNIANXINGUANDIAN,JUJUETAOLUJITANG;XINTIYAN——CHANGJINGHUA、JINRUSHI、HUDONGGANXINTIYAN。SHITUTANXUNDEJIUSHIZHEIZHONG“PINGXINGJIAOSE”BEIHOUDEGONGMINGYUDUIHUA,KAIQIYIGEQIANSUOWEIYOUDEQINGNIANGOUTONGPINGTAI。TONGGUOZHUTIFENXIANGYUJIAOLIU,XUNQIUNIANQINGCHUANGYICHUANGXINZHEJIAZHIGUANDE“ZUIDAGONGYUESHU”,ZHEIBIANSHI“PINGXINGYUZHOU”。

 

智胜彩票“CHUANGYISHEJIRENCAIHENDUOGONGZUOZUIZHONGMUDEJUEDUIBUSHIGUFANGZISHANG,ERSHIWEILERANGGENGDUODERENLAIGANSHOUCHUANGYIZHIMEI,GANSHOUCHUANGZUOSUODAIJIDAJIADEMEIHAOXIANGSHOU。GAIBIANWOMENLAOBAIXINGRICHANGDESHENGHUO,RANGZHEIZUOCHENGSHIGENGMEILI,RANGXIAOPENGYOUMENYOUGENGDUOWENYI、WENHUAHECHUANGYIDEXUNTAO。”WANGYUSHUO,TUANSHIWEIJIANGHUIDALIZHICHIHEFUCHISHANGHAICHUANGYIRENCAIWEILAIDEFAZHAN,YEHUICHUANGZAOTIAOJIANDAJIANGENGDUORENCAIJIAOLIUDEPINGTAI,MANZUQINGNIANCHUANGYIRENCAIKEWANGJIAOLIUDEXUQIU。

(BENWANGZHANXINWENZIXUNBUFENNEIRONGLAIZIHULIANWANG,MUDESHIWEILECHUANBOZHENGQUEDE、YOUXIAONENGDEXINXI。BENWANGZHANDUICIBUFABIAORENHEGUANDIAN。RUSHEJIBAOMIJIBANQUANYINSU,QINGLIANXISHANCHU。)


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